In Stockholm, an estate agency advertises through free doormats
Swedish estate agency Jack Russel, part of the Christer Magnusson group, are marketing themselves by leaving promotional doormats in front of all the doors of their neighbourhood, as part of an innovative local advertising campaign.
This move not only promoted the agency around the neighbourhood, but also helped them make a real first contact with potential private sellers or buyers, considering that 30% of the residents who received a doormat came to the agency’s launch party.
Furthermore, their innovative concept has long-term benefits, since the doormats that have been left on customers’ doorsteps represent permanent publicity for the agency. Not to mention the customer’s feeling of being valued by this gift, which they will remember far longer than they would have a simple advertising brochure.
Jack Russel Agency, Villagatan 25 Box 26057
SE-100 41 Stockholm