In Tokyo, two giant cuddly toys keep lonely diners company
Named the world’s gastronomy capital by the Michelin guide, Tokyo has nearly 160,000 restaurants, a long way ahead of Paris and its 15,000 restaurants.
The Moomin Café stands out from its competitors with a new and original idea. Drawn from Finnish books and adapted into a cartoon, these creatures resemble hippopotami. These giant cuddly toys are placed on chairs opposite customers who are dining alone. The Tokyo café is situated near the Tokyo Dome, a popular recreational area where sports events and concerts are regularly held.
In Japan, 50% of men and 70% of women are single. The Tokyo café Moomin, rides on the success of ‘kawaii’, a cute, colourful fashion that remedies the loneliness of a young, urban clientele.
Customers appreciate the concept. Single people looking for company and nostalgic memories of the Moomin TV series visit the café every night. Moominmania is a genuine innovative trend that puts the café at the heart of a new trend.
Tokyo-to, Bunkyo-ku, Kasuga 1-1-1, Tokyo Dome City LaQua 1st floor