Local Ideas by Solocal Group UK Local Ideas by Solocal Group UK
Official source of professional inspiration.

In Tokyo, two giant cuddly toys keep lonely diners company

Publié le 29 July 2014
FB_SHARE_TXT TW_SHARE_TXT GG_SHARE_TXT VD_SHARE_TXTShare on Viadeo LK_SHARE_TXTShare on Linkedin SI_SHARE_TXT PRINT_TXT

Moomins are characters from a cult cartoon in Japan. A café in Tokyo has installed giant cuddly toys resembling these characters at tables for customers dining alone.

In Tokyo, two giant cuddly toys keep lonely diners company

Named the world’s gastronomy capital by the Michelin guide, Tokyo has nearly 160,000 restaurants, a long way ahead of Paris and its 15,000 restaurants.

The Moomin Café stands out from its competitors with a new and original idea. Drawn from Finnish books and adapted into a cartoon, these creatures resemble hippopotami. These giant cuddly toys are placed on chairs opposite customers who are dining alone. The Tokyo café is situated near the Tokyo Dome, a popular recreational area where sports events and concerts are regularly held.

In Japan, 50% of men and 70% of women are single. The Tokyo café Moomin, rides on the success of ‘kawaii’, a cute, colourful fashion that remedies the loneliness of a young, urban clientele.

Moomin 3

Customers appreciate the concept. Single people looking for company and nostalgic memories of the Moomin TV series visit the café every night. Moominmania is a genuine innovative trend that puts the café at the heart of a new trend.

Practical information:

Moomin Café

Tokyo-to, Bunkyo-ku, Kasuga 1-1-1, Tokyo Dome City LaQua 1st floor

https://www.facebook.com/media/set/?set=a.393062080744378.108804.185958374788084&type=3

Tags :



COMMENTAIRES

LEAVE_A_COMMENT

Your email address will not be published. Required fields are marked *

*