La Grande Maison of Magrez, a hotel full of experiences
Bernard Magrez, a wine merchant from Bordeaux, wanted to create La Grande Maison, an exceptional hotel and restaurant to give his customers unique sensations.
In 2014 Bernard Magrez bought this private hotel which dates from the 19th century. Describing himself as a ‘choreographer of rare wine’, he worked to transform the Bordeaux venue into a luxury estate. The establishment today aims to offer the best of French culture.
A prestigious venue with ambitions of excellence
La Grande Maison benefits from a privileged position, in a historic building at the heart of a region which is rich in ancestral know-how and highly sought-after local products. Bernard Magrez wanted to make the most of this unique potential so that the venue could attract leading celebrities.
The gastronomic restaurant has been rewarded with two Michelin stars. It is run by chef Pierre Gagnaire, who describes himself as a ‘global ambassador of taste’ and represents the cream of Haute Cuisine.
The wine menu is looked after by Bernard Magrez himself, who has put together a selection of every grand cru from Bordeaux, which is more than 259 vintages.
The five-star hotel has six rooms and three living rooms in the style of Napoleon III, inspired by decorator Frédérique Fournier: panelling and moulding, carpet and flowery curtains, variations of mauve, dark purple and golden colours…
Chandeliers and lamps are created by Baccarat and pieces of contemporary art decorate the walls to offer an atmosphere which is muted, refined and relaxed.
All the ingredients have been combined to ensure that patrons of La Grande Maison enjoy a memorable stay there.
A heritage which is enhanced by unique experiences
To satisfy customers and leave them with unrivalled memories, La Grande Maison goes beyond simple comfort and invites them to take part in a range of exclusive activities.
They can visit the chateaux of Bordeaux, take lessons in wine tasting or even make their own wine in the ‘b-winemaker’ workshop.
A partnership has been formed with the Bernard Magrez Cultural Institute, a place of cultural sharing and a residence for artists with more than 400 pieces of contemporary art.
La Grande Maison stands out from other establishments offering a similar level of service because of the diversity and rarity of the activities organised.
A venue with multiple resources
Bernard Magrez thought of the building as an adjustable space, which was also suitable for receptions such as weddings, seminars and business meetings.
Galleries, a balcony, a veranda and gardens form a setting which is perfect for celebrating major events and gathering people.
The rooms can be hired out to accommodate private meetings. Video projectors and screens are made available as work and communication tools.
With La Grande Maison, Bernard Magrez was trying to promote flagship French luxury, by highlighting the precious assets of France’s cultural heritage. Combining the arts of fine wine, hosting, gastronomy and contemporary art, the master wine merchant gives his guests a taste of an experience unique in its field.
La Grande Maison
10 Rue Labottière,
33000 Bordeaux, France