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In London: a bank teaches its clients’ children how to manage their pocket money

Publié le 2 December 2014
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To encourage children to save, Metro Bank has installed a machine where clients’ children can insert their pocket money.

In London: a bank teaches its clients’ children how to manage their pocket money

According to a study carried out in France in 2010, 90% of children have a bank account before the age of 11 (Source: LeParisien). Banking education is being used more and more by banks to educate their future clients.

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Metro Bank’s main branch in London allows children to get to know the banking world in a fun way. A cash machine allows them to deposit their coins and gets the children to try and guess how much they’ve put in. If the total is the same as on the ticket, they win prizes worth up to five pounds: t-shirts, caps etc. This Magic Money Machine keeps children entertained during their parents’ appointments, and introduces them to the concept of spending and saving. Metro Bank has revisited the traditional banking service.

The website e-marketing has praised the bank’s initiative. Active on Twitter, Metro Bank wants to be close to its clients, and has more than 2000 followers.

Practical information:
Metro Bank
1 Southampton Row
Bloomsbury
London, WC1B 5HA
www.metrobank.london

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