In London, a canine accessory shop brings its website to life with humour
The Brits are known for their sense of humour. In London, the dog accessory shop Hindquarters shows off its products by displaying them online in a creatively different way.
To stand out and attract customers, small businesses have to demonstrate originality. In London, canine accessory shop Hindquarters has followed this advice by taking advantage of the online shop window.
This store in the heart of the English capital has come up with the idea of using its website to forge a relationship with its customers online.
The presentation of the range of products designed for dog lovers is therefore designed to them laugh.
As soon as you get to the welcome page, a short video shows a number of different breeds of dog with humour. The authors of these articles are presented as members of a community of devoted owners, at the service of their pets.
The visuals on the site, always carefully crafted from an aesthetic point of view, are accompanied by detailed comments putting the focus on the quality of the products.
With the aim of getting closer to consumers, the business has also chosen to make the most of social media. It regularly updates its Facebook page with ‘satisfied customers’: dogs proudly wearing accessories bought in the store.
46 Spenser Road