In London: a trendy hairdressers gets connected
While many hair salons now also double up as cafes, Blade Soho offers every customer an iPad so they can stay connected whilst geting their hair cut.
London was at the heart of the hair revolution in the sixties, and Vidal Sassoon was ‘the’ N°1 hairdresser. Always in an effort to innovate, London hair salons are now leading the way and trending fast.
In Blade Soho, you can get more than just a haircut. This is a hair salon, a cafe and somewhere customers can stay connected thanks to the iPads on offer. These tablets, which are integrated into chairs and on the tables, allow every customer to access emails, Facebook, etc… The iHair Salon helps people save time in their busy schedules. It goes perfectly with today’s world where being mobile and connected is the norm. Prices remain affordable, despite extra service offered. What’s more, the hair salon organises a range of different events including jazz concerts and photo shoots.
Blade Soho’s Twitter account is updated daily. Their Facebook page has 1661 fans and the YouTube channel keeps clients up to date on the latest news (photo shoot, jazz, colour ideas), which increases traffic and helps to improve the brand’s reach. There are some very favourable reviews on Yelp and Foursquare which mark it out as one of the must-see places in the British capital. Classed as a cafe on viewlondon.co.uk and as a high-tech hair salon on beautyspotter, Blade Soho has taken the traditional services of a hair salon and followed current trends to make it somewhere people can be connected.
26, Frith Street
London W1D 5LD