London hotel organises private visits around the city’s art galleries
An independent hotel in Mayfair has started organising private exhibitions for customers, starting in January 2014. Clients are invited every Saturday on a ‘cultural tour’ of private exhibitions.
There are nearly 2,500 hotels in London spread throughout the capital (Source: Trivago). Mayfair is an area of central London home to iconic streets like Bond Street and Regent Street, as well as a collection of famous theatres and art galleries. The major shopping labels line up alongside the historic smaller businesses.
To support the art galleries, who have been forced to move to the upper floors of buildings or out of the area altogether, the Brown’s Hotel set up an original and effective project in January 2014. This hotel, which houses a number of pieces of artwork itself from artists such as Bridget Riley and Michael Landy, is helping to preserve this heritage with weekly tours. These visits cost €60 a person. Every Saturday morning there are four private exhibitions which are explained by a guide in charge of a group of eight people. The hotel’s Concierge Team accompanies the group and chooses the four venues each week. This luxury hotel claims its quarter is an artistic destination which will satisfy all art lovers. The visit begins at the hotel with tea or coffee with the option of lunch at the HIX Mayfair restaurant afterwards.
Online magazine Voyager-magazine recommends these cultural visits, as does the city-guide blog PlumeVoyage. Luxury trend site FirstLuxeMag also advises its readers to stay at the hotel and go on these original tours.
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