In Lyon, an optician has created a ‘visual health’ area on his blog
Thierry Caillat helps his customers to protect their eyesight by offering explanations and practical advice on his blog.
In the competitive sector that is the eye industry, standing out can sometimes be achieved by using a digital strategy. In Lyon, optician Thierry Caillat has offered his expertise to people online by developing a rich website with numerous articles to guide visitors and potential customers.
The ‘visual health’ section works like an interactive presentation with questions and answers, offering information and warning of visual dangers in everyday life: sun, screens, sources of fatigue.
On the side is a ‘store’ section which lists the products available in store. This initiative has been effective as much in terms of awareness raising as in attracting future customers, who can prepare their next visit to the store online.