‘Minute haircut’, the new offer from hair salons in transport hubs and public places
At the airport, in underground stations, amusement parks, fairgrounds and exhibitions... All these places gather a huge influx of travellers who are on the move but sometimes have to wait (before a flight, meeting time...). Since 2010, Beauty Bubble hair salons have had the bright idea of setting up mini-stands providing an express, cheap haircut: the perfect formula to satisfy people in a hurry!
The minute haircut offers customers, for a minimal price (€10 for short hair), a cut or blow-dry, with no washing beforehand – founder, Patrick Langer, noticed that the vast majority of people arrived at the hairdresser’s with clean hair… Thanks to this time saving initiative, customers can have their hair styled in 10-15 minutes – which is exactly the time they have before luggage check-in for example. Of course, these haircuts don’t require an appointment.
So why is this business concept so successful? Because it was able to adapt itself to its environment and turn that into an asset: these hairdressers have set themselves up in areas where customers have neither the time nor the inclination to be pampered, so they created a business concept which met the desire for speed. Opposite, we can see a beauty bubble in a shopping centre; a moment of relaxation on your own before going to meet your friends who are a little late! “It’s an express, immediate service, set up precisely where people are doing their shopping, and which meets a new need: to maximise time”, explains Patrick Langer, founder of Beauty Bubble, to the Parisien.
In less than two years, Beauty Bubble has won over its clientele, and has set itself up in a dozen locations, from the Paris underground to Carrefour Planets in Lyon. The success is such that the business is now looking to diversify its services: the express manicure, very fashionable in the States, should soon see the light of day!