In Vancouver, The Eatery sushi restaurant brings innovation to its recipes
The Eatery, known as “the funkiest place to eat Japanese food”, lets customers create their own sushi recipes on the restaurant’s website. The “Sushi Maker” is a game which allows you to create virtual sushi, and is part of the game-vertising trend, a new way of creating publicity via games which advertise the brand.
The “Sushi Maker” isn’t just a game – it also allows the sushi restaurant to bring a participatory aspect (let’s call it ‘innovative food delivery’) to the dining experience which customers love. Using this web-to-store game, if the restaurant’s chef likes these recipes and thinks that they are inventive enough, they will feature on the restaurant’s menu.
The menu already features some bizarre names (Fat Elvis, Erotica Roll and Godzilla) and innovative flavours, created with less common ingredients such as papaya and pesto sauce. The web-to-store food delivery game adds even more exciting recipes to the already-existing ones.
There is much humour to be found in the menu’s word play, such as Rock’n Roll sushi, Andy Wha-roll and Found Nemo, names which echo the sushi restaurant’s crazy sea theme.
3431 W Broadway
Vancouver, BC V6R 2B4