Local Ideas by Solocal Group UK Local Ideas by Solocal Group UK
Official source of professional inspiration.

In Vancouver, The Eatery sushi restaurant brings innovation to its recipes

Publié le 10 June 2014
FB_SHARE_TXT TW_SHARE_TXT GG_SHARE_TXT VD_SHARE_TXTShare on Viadeo LK_SHARE_TXTShare on Linkedin SI_SHARE_TXT PRINT_TXT

In the Kitsiliano district of Vancouver, sushi restaurant The Eatery is an unusual restaurant with original sushi recipes which customers can create themselves.

In Vancouver, The Eatery sushi restaurant brings innovation to its recipes

The Eatery, known as “the funkiest place to eat Japanese food”, lets customers create their own sushi recipes on the restaurant’s website. The “Sushi Maker” is a game which allows you to create virtual sushi, and is part of the game-vertising trend, a new way of creating publicity via games which advertise the brand.

The “Sushi Maker” isn’t just a game – it also allows the sushi restaurant to bring a participatory aspect (let’s call it ‘innovative food delivery’) to the dining experience which customers love. Using this web-to-store game, if the restaurant’s chef likes these recipes and thinks that they are inventive enough, they will feature on the restaurant’s menu.

In Vancouver, The Eatery sushi restaurant brings innovation to its recipes

The menu already features some bizarre names (Fat Elvis, Erotica Roll and Godzilla) and innovative flavours, created with less common ingredients such as papaya and pesto sauce. The web-to-store food delivery game adds even more exciting recipes to the already-existing ones.

In Vancouver, The Eatery sushi restaurant brings innovation to its recipes        In Vancouver, The Eatery sushi restaurant brings innovation to its recipes                  

There is much humour to be found in the menu’s word play, such as Rock’n Roll sushi, Andy Wha-roll and Found Nemo, names which echo the sushi restaurant’s crazy sea theme.

 

Practical information:
3431 W Broadway

Vancouver, BC V6R 2B4

Canada

+1 604-738-5298

Tags :



COMMENTAIRES

LEAVE_A_COMMENT

Your email address will not be published. Required fields are marked *

*