In Nantes, a beauty salon has transferred its visitors’ book onto the web
The beauty salon is giving itself every opportunity to increase its customer base using the internet. Going beyond the classic word of mouth, the owner is using the web to become known in Nantes and stand out from its competitors. She therefore takes the time to manage the comments made about her establishment which are posted online.
First of all she asks her most loyal customers to write comments on the beauty salon and isn’t afraid to ask more than once: “I regularly ask customers to give their views in our visitors’ book or online.”
What’s more, she systematically compiles in her online visitors’ book all the comments, whether they come from the actual visitors’ book or different platforms on the internet: “Virtually every comment is in my visitors’ book, and I also transfer anything in my visitors’ book onto my website. Because my customers don’t always make their comments digitally.”
This collection of comments, which is visible to all, constitutes a real shop window for the beauty salon, increasing its presence online, boosting its credibility and enabling it to attract new customers.
The owner has found that this method of publicising satisfied customers’ experiences has had a real impact on her business: “I have customers who talk to me about it and come here because they read certain comments.”
Institut de beauté Camélia
92 Route de Vannes
02 40 40 19 92