In Paris, an accessories store uses the web to innovate its customer relations
A hair accessories store is promoting its expertise and quality of service on its website by offering advice to internet users.
Les Cerises de Mars is a store located in the seventh arrondissement in Paris which specialises in the sale of jewellery and accessories for hair (hair clips, headbands…). To stand out from the crowd and increase its reputation compared to the many other Parisian accessory stores, Les Cerises de Mars has turned to the internet.
On its website there is the brand’s very modern shop window. Internet users can discover the brand’s universe through ‘mood boards’ made up of images that can be commented on like you would find on social media networks such as Instagram or Pinterest.
Beyond the design, the site also stands out through its editorial quality and its pertinence: the brand offers fashion advice based on responses to questions often heard in-store. This is the brand’s way of showing its proximity to its customers, even on the internet, while also showing off the quality of advice offered in-store.
Les Cerises de Mars
35 rue de Grenelle