In Paris, a bakery offers home delivery and store credit to customers
Since its creation in 1932 in Saint-Germain-des-Prés, the Poliâne Bakery has offered sour dough loaves, the traditional French bread. In fact this bakery has very few products in order to guarantee the highest quality for their customers. For the son of the founder, Lionel Poliâne, it’s important to make the best of both the past and the present for the sake of ‘retro-innovation’.
More recently, the bakery has started to offer home delivery from Monday to Saturday between 7-11 am, whether in Paris or neighbouring towns. The conditions for this are the following: the order has to come in the previous day before midnight, the order has to be between 6 and 20 euros in value, and someone has to be present for the delivery between 7-11 am.
Another innovative service offered by the bakery is TagPay, which allows anyone to pay into their family or friend’s account with credit that can be spent at Poliâne. They simply have to indicate the sum and phone number of the person in question. Once the account is credited, the beneficiary receives a text to tell them they can use the sum on Poliâne’s website (by selecting TagPay) or in-store by showing their telephone. This service gives the bakery a new look by showing it to be more innovative and switched on when it comes to new technology.
The bakery also communicates a lot on social media to interact with its local community (e.g. retweets, thank-you messages). The idea is to offer lots of new products linked to contemporary events (e.g. father’s day, mother’s day, Valentine’s Day, April Fools, Heritage days). It also gives them the chance to display a number of “works of art” in bread (sometimes white bread) using recipes picked by the team, and direct internet users towards magazines that feature items about the bakery. For example during Euro 2016, Poliâne developed a round white ‘football’ loaf to send to several magazines.
The brand currently has five stores, spread around Paris (Saint-Germain-des-Prés, in the Marais, near the Eiffel Tower), London (Chelsea, Belgravia) and soon in Belgium.
8 rue du Cherche Midi