A Paris coffee shop has launched its own web series “L’interview Café Caron”
La Brûlerie Caron has published a series of videos featuring celebrities interviewed in the café.
La Brûlerie Caron has chosen an innovative way of communicating its savoir-faire through a mini-series published on YouTube and a dedicated website which features celebrities tasting and learning to prepare Caron coffee.
“L’interview Caron” has already welcomed eight celebrities with different profiles: travelling chef Fred Chesneau, singer Buzy, pastry chef Christophe Adam…
In each episode the guests are asked about their working life and what they are up to by host Frédérique Courtadon, while sipping a coffee prepared just for them. After that, Anne Caron, a specialist coffee roaster, instructs them on how to prepare their own black coffee from behind the counter.
This content is produced in a very professional manner, which is rare for a small business. And it’s proving to be a very effective way to raise the café’s profile online and on social media.
La boutique Caron
32 Rue Notre Dame de Nazareth