In Paris, an optician also works as a stylist
The opticians Saint Ferdinand have decided to focus on joint expertise in ‘optics and fashion’ to give customers a total make-over.
When you think of opticians, often what comes to mind are the big, well-known chains who get most of their clientele thanks to big marketing campaigns.
However a number of independent opticians are benefiting from not being a big chain, by focusing entirely on their added value: advice.
That’s the case of L’Optique Saint Ferdinand in Paris. As well as helping customers pick their new frames, this independent optician offers a customised make-over service. More than simply glasses, it offers customers fashion accessories which will light up the faces of those that wear them.
Even better, the store offers the services of an image consultant, a cosmetic surgeon and an expert beauty salon manager specialising in ‘aesthetics and the art of make-up’.
The store regularly holds ‘Beauty Days’, where specialists give advice on looks, make-up, colouring, beauty products for the eyes, etc.
This dual role as optician and stylist is a real plus for the business at L’Optique Saint Ferdinand, which is then communicated to customers via the company’s website.
Optique Saint Ferdinand
24 rue Saint Ferdinand