In Paris: a traditional butcher’s combined with fast food
Persillé is a traditional butcher’s that has been transformed, serving meat directly in-store.
In 2013, there were 14,935 active businesses in the butcher’s and delicatessen industry. It’s a sector with nearly 50,000 employees shared between ‘pure butchers’ and ‘delicatessens’. However in 2014, Persillé was behind a new concept: fast-food butchers.
Located near François Mitterrand library, Persillé mixes a traditional butcher’s with a deli and a fast food store.
On the traditional side, Persillé follows the decorative styles of old-style butcher’s with scales, hanging sausages, white tiles and butchers in aprons. The meat is all French and comes from free-range animals.
On the fast-food side, Persillé turns those products into hamburgers, hot dogs, steak tartare… Customers can enjoy dishes in-store, or take them away.
Just like in the big fast food chains, the menus are displayed on the walls on bright signs. The meal deals also come from the world of fast food: hamburger and drinks meals, a plate of cold meats with beer…
Proof of the success of the new concept is that Persillé is also open in the evenings, from Wednesday to Saturday, from 7.30 until 10pm. The concept has been nominated for the 20th ‘Palmes de la Restauration’.