In Paris, a sock shop is creating links using social networks
Mes Chaussettes Rouges uses Facebook and Twitter to attract new customers and keep their loyalty.
The internet and new media offer opportunities for businesses to develop original communications strategies. In Paris, one sock shop has decided to use these tools to its advantage by creating special links with consumers. They integrate photos taken on Instagram to the product pages of their website and frequently exchange with regular contributors, who then promote the brand.
Mes Chaussettes Rouges fills its Facebook page with varied and pertinent content, by regularly organising games and contests (for example, by asking customers to predict the result of the French Open at Roland Garros) or by sharing advice published on the blog (‘What socks to give for Christmas?’).
The store has also managed to create a community of loyal bloggers and influencers on male fashion who provide quality editorial content and style advice.
Mes Chaussettes Rouges
9 rue César Franck