In Parlan, a butcher is giving carving advice on his website
To combat competition from the supermarkets, the Laborie butcher is offering its expertise to customers via its website, where it gives advice about hams.
In order to stand out from the sale of packaged meat in big supermarkets, giving advice can often be decisive for local butcher shops. In the heart of the Auvergne, in Parlan, the Laborie butcher has understood this and shares its knowledge online, by offering recommendations on how to enjoy its products.
Customers can also learn about carving a ham using the proper techniques, and find out the optimal moment to eat it… It’s an effective method for Laborie to show off its craft but also improve its search engine optimisation: the website is one of the first results suggested for these questions.
The butcher also offers a range of services, online orders and delivery within 48 hours, a guarantee of 100% French origin and traditional production methods, regular promotions …
It has already won the national ‘Stars et Métiers’ prize in the Dynamic Commercial category, which rewards development strategies and business management.