Sandwich bar Tossed attracts passers-by with dynamic sticker speech bubbles
Tossed is a sandwich bar which targets healthy eating. Its smoothies, salads and sandwiches are all prepared with fresh vegetables and minimal added fat. However, these lunches are very different to what the average Londoner is used to eating. To attract the attention of passers-by and encourage customers to enter their store, Tossed decided to create a vibrant window display featuring several of the food brand’s fun characters.
Mothers have been using this method for centuries to encourage children to eat their greens. They make a game out of it, creating stories for each vegetable to make eating fun! This is exactly what healthy fast-food chain Tossed has decided to do. They have made eating healthy food more appealing by inventing a series of fun characters which all have quirky sayings about eating a balanced diet.
Their window is completely covered in these funny speech bubbles. Countryside is displayed using bright vibrant colours complete with speech bubbles encouraging the public to stop and stare. Ladybug characters ask “What you looking at?” and tell customers “I used to think that healthy food was boring…then I found tossed and turned over a new leaf!”
Food critic, Lisa Harris, expressed her delight in this dynamic window display: “Tossed is decorated to resemble a kind of surreal field with lush green grass, dainty pathways and heavenly blue skies. Giant vegetables float amongst the clouds whilst dogs and birds make amusing remarks in comic strip-esque speech bubbles. It really is a fairy tale world!” she writes on ViewLondon.
And the interior of the sandwich shop has not been forgotten. Everything is colourful and playful from the walls right up to the ceiling, creating a cheerful atmosphere. This is exactly what the food brand’s creator, Vincent McKewitt, envisaged, as he explains on his website: “I was fed up with the tiny portions of tasteless food which are often served in restaurants and cafés claiming to be healthy, not to mention the dire atmosphere that makes you want to cry with boredom. So, I decided to create Tossed; a sandwich bar full of flavour with generous portions and a fun atmosphere”
Even their electric-powered delivery van is covered in amusing characters and speech bubbles. This is one truck that won’t get ignored during rush hour, thanks to its innovative designs and eco-friendly engine.