In Sceaux, a florist displays its bouquets with images
In the internet era, to attract customers and sell remotely, you can’t rely on the scent of flowers. In Sceaux, the florist Le Fleuriste du Coin has understood that and uploads photos and videos to show off its creations online.
Beyond the scent, now more than ever with online sales, the attraction of flowers is aesthetic above all: in terms of décor they can brighten up an interior or a hall.
Conscious of the importance of the visual dimension of the profession, a small, independent florist in Sceaux is banking on photos and videos for publicity. The website of the business, Le Fleuriste du Coin, hosts a number of albums which make it possible to see the quality of the work of Jérôme and Grégoire, the two craftsmen behind the venture.
The images and videos are relayed on the company’s Facebook page. It’s more than just a news feed and site to communicate with customers; the social network is also the chance for Le Fleuriste du Coin to create a library of images which show off its good taste in terms of floral compositions and highlights its know-how.
The communication revolves in large part around special events where the flowers are to the fore: weddings, mother’s days… respecting the best tradition.
Le fleuriste du coin
150, Avenue du Général Leclerc
92 330 Sceaux