In Trans-en-Provence, a ice-cream maker invents rosé-flavoured sorbet
It's believed that the consumption of rosé is increasing, especially during summer, and one ice-cream maker has now invented rosé flavoured sorbet. After six months of work, he managed to find a recipe which brought out both the sweet initial burst and then the taste of wine.
The amount of rosé consumed in France continues to rise: in 2013 it made up 29.7% of total wine consumption (source). Rosé brut, grapefruit rosé, strawberry rosé: as many different types of rosé as you could want, and now you can enjoy rosé sorbet.
LichBitSun was created by Alain Martinez, a former Parisian ice-cream maker who moved to Trans-en-Provence with the help of co-creator, Barthélémy Gaylord. The sorbet, whose name means “treat yourself to some sunshine”, was perfected over six months in order to find the right balance between flavours. Sold in 10cl pots, each portion contains about 5% alcohol.
The product was inspired by a Canadian invention using Grenache, but it’s unique in France. LichBitSun is sold in three supermarkets and four restaurants in the Var. One partner restaurant tops off his salmon tartar with a ‘trou varois’, offering this original creation as a palate cleanser. The colourful logo, created by young designer Amandine Crépin, perfectly captures the brand’s festive world.
The product’s marketing team is made up of local students. Several tasting sessions have been organised around Saint Raphaël and Fréjus. Trendy and refreshing, LichBitSun has established itself as a leading innovation for Jean-Pierre Rochin, manager of Neptune on Pampelonne beach in Saint Tropez.
Social media has helped increase the sorbet’s popularity. Its Facebook page, where both private individuals and companies can order the sorbet, has 414 likes. The Twitter account, with its 13 followers, shares links to newspaper articles, both local and national: Var Matin, the Figaro, the Parisien, 20 Minutes, and an interview on RadioSud. There is a promotional video to watch on YouTube. Thanks to trend site Neo-Sapiens and feminine magazine Grazia’s site, rosé sorbet has become the product of the summer. Instagram accounts using the hashtag LichBitSun show this festive, happy universe. You can also read about the sorbet on specialist wine sites, such as Cotes de Provence, especially during professional wine-tasting events such as the one in Draguignan.