In Villeneuve d’Ascq, made-to-measure clothes at low prices
Clothes store Bouton Noir has chosen to use digital innovation to follow the latest trends in made-to-measure.
Thanks to new technology, businesses can now offer consumers the chance to personalise their items down to the smallest detail.
In Villeneuve-d’Ascq, a business is using the possibilities opened up by digital interaction to manufacture made-to-measure clothes.
The brand Bouton Noir has not only a physical store, but also an e-commerce site. Customers can work out their exact measurements in-store where there is a scanning booth. They can then visit bouton-noir.com, create an account, enter their measurements and order made-to-measure shirts, suits, trousers or skirts online.
Conversely, they can also begin the process online before finishing in-store with the advice of a salesperson.
Prices vary depending on the quality of the materials chosen starting at €49 for a shirt, €69 for a pair of jeans, €209 for suits and €99 for leather shoes: an important saving compared with the usual prices for made-to-measure.
The store is in a shopping centre. This location allows busy passers-by to find what they are looking for quickly.
Centre Commercial V2, Quartier de l’Hôtel de Ville